3 ways SD ECDNs solve the video delivery problem

Video can seem like an unsolvable problem, but emerging solutions are changing the way organizations use their network resources. Enterprise content delivery network solutions are using software-defined technologies to alter the way video moves through infrastructure.

On the surface, video seems impossible to deal with. It creates huge amounts of bandwidth, an issue that is heightened during large live stream events in which hundreds, or even thousands of users are all streaming content simultaneously. The costs of getting your infrastructure to a place where it could handle such demands would be staggering, and even then you would likely run into bottlenecks and other problems that limit the potential of your system.

A SD ECDN unlocks the full potential of your infrastructure by adding a layer of intelligent routing over existing hardware. Three ways that this functionality solves the seemingly unsolvable video delivery problem are:

“Video can seem like an unsolvable problem, but ECDNs are changing this perception.”

1. Maximize impact of your hardware
How fully does your network actually use the resources available within the system? When a data packet moves through the network, it is only using each component of the infrastructure for moments at a time. The problems arise when so many packets are moving through that infrastructure simultaneously that it can’t handle the burden. Even in these cases though, there can be entire portions of your network being left almost completely unused while traffic is stalling elsewhere. This detracts from the impact and value of your hardware, something that an SD ECDN overcomes.

In many cases, wasted capacity comes as a result of network routing principles. Data moves through infrastructure in specific, planned pathways that are meant to ensure information gets from its source out to users in the most efficient, secure way possible. Trends like increased video consumption change the longstanding ideals about what an efficient pathway really looks like, however, by bringing traffic through the network from unconventional sources. The days of being able to carefully control data sources by housing everything in the data center and moving information from there to the LAN are gone. As companies become more dependent on Web-based apps and services for video delivery, they need to develop ways to optimize their hardware to support content coming from those sources.

ECDNs use a hosted network controller to add intelligent routing to your network, letting you move data through the most efficient pathway possible, letting you use your hardware resources as efficiently as possible.

2. Keep video out of the way of other business traffic
One of the major problems that come into play when dealing with large quantities of video traffic is the way it can disrupt delivery of other forms of data to your end users. Somebody working off of a cloud app while another team member is streaming a meeting can end up running into performance issues while trying to get the job done. You can’t afford to end up in a situation in which business productivity declines because you have a large number of video meetings are being run at the same time. Furthermore, you also can’t have those meetings falling flat because users are running apps and services simultaneously.

“ECDNs can handle thousands of concurrent users without running into problems.”

Because data is usually routed based on the location of routers and switches, users in similar parts of the office are also impacted by the bandwidth requirements of co-workers nearby. You can work around this problem with an SD ECDN because the system maps out your entire network and is able to move data freely between users in the most effective way. The result is a situation in which video consumption does not become a problem when it comes to maintaining business productivity.

3. Control infrastructure costs
Financial concerns are ultimately the largest roadblock to solving the video problem. Continually upgrading hardware or adding capacity to your network doesn’t just cost a great deal from a capital perspective, it also leads to incredible network complexity, which leads to added expenses in terms of the total cost of ownership of managing and maintaining your systems. These expenses make the video problem especially difficult to solve. SD ECDNs use virtualization to dramatically reduce the fiscal implications of keeping pace with video.

Besides maximizing the value of your hardware, SD ECDN solutions host the hardware in vendor facilities, leading to a situation in which you are only paying a subscription fee for the service. Overcoming the cost barrier of upgrading your network plays a critical role in dealing with video, and ECDNs make that possible.

Video is no longer an unsolvable problem. It may still seem daunting, but SD ECDNs can handle thousands of concurrent users accessing video without running into problems. Leading solutions accomplish this by moving 90 percent of video traffic out of the rest of your network workflow, maximizing your hardware while ensuring video doesn’t disrupt your business or create escalating costs.

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