5 Critical KPI’s For Measuring Live Video Success
When it comes to judging the performance of a live corporate video event such as a CEO town hall, success can be a subjective thing.
If you’re the CEO, a successful event might be one where you felt like you delivered the message you wanted to convey in a way that felt authentic yet polished. For the IT team, a successful event is one that went off without any technical glitches or crashes mid-presentation. And for the comms team, success might not be able to be judged until they see changes in employee sentiment or behavior.
It’s obviously important that all stakeholders feel good about how an event was handled as a performance and a task. But after the camera is off and high-fives are exchanged, there’s a wealth of hard data every team should be collecting to measure and prove their event’s success.
With an analytics platform like Kollective IQ, you can look at a number of key performance indicators to understand how your event performed, how you can improve future events, and the return your company is receiving on its live video investment. While Kollective IQ lets users dig into the unique metrics that matter most to each specific organization, these are the five most important KPIs that every comms and IT team should be monitoring:
1. UNIQUE EVENT VIEWS
2. AVERAGE VIEW DURATION
4. BUFFERING TIME
5. PEERING EFFICIENCY
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