How to Re-Invigorate Your Enterprise Video Efforts
All enterprise video programs begin with high hopes for seamless delivery, riveting content and improved employee engagement and communication. Sometimes, though, technical troubles can hamstring an initiative, lead to lackluster participation and jeopardize support for the program.
Don’t lose faith. We’ve witnessed many organizations successfully improve and then relaunch their enterprise video efforts, growing the programs into critical components of their corporate culture. It just takes some strategic support and a comprehensive understanding of your network’s potential and how you can prevent things from going wrong.
Here’s how to start:
1. Identify business and IT champions.
Both the business and IT are crucial players in the success of the company’s video program. The business drives the use cases that benefit your company, while IT offers the technical expertise that ensures the content gets delivered. For these reasons, it’s crucial to have support from both sides.
If your program has had trouble in the past, then begin re-educating these teams about the importance and potential of video as a communication and engagement tool. Landing this message will help your champions relay it to the C-suite—so that they dedicate the time and budget necessary to deploy high-quality video.
2. Re-engage video stakeholders.
To truly reinvigorate your video program you want to connect with all the related stakeholders, beyond business and IT. These could include—but are not limited to—HR, finance, leadership, and education and training teams. Offer those with a vested interest the chance to voice any concerns they have, and provide some solutions for them going forward. Additionally, use these conversations to gauge their video needs and explore unique ways that enterprise video might benefit their teams.
This is also a great time to bring in your technology vendor, and give stakeholders a chance to ask questions and learn best practices. Kollective’s production and technical experts have decades of experience producing successful live video events, and can help teams better understand how best utilize video.
3. Map your network topology
Understanding your network topology is an important and often overlooked component to video distribution success. Many companies understand the geographical boundaries of their networks But few actually take the time to map the end-to-end connections that facilitate their video delivery, from where the content is produced to where its viewed.
To fully map your network topology, consider:
- What kind of MPLS/VPLS network do you have between locations?
- Do all of your locations have their own local internet access?
- Are you leveraging proxy servers? If so, where are they located?
- How many LAN links does a location connect with?
Creating this topology gives you clues about where your livestream may be vulnerable to failure. Such a map can also help determine your bandwidth needs and areas of potential bottlenecks.
Enterprise video is here to stay, the possibilities for putting it to use are only growing. If you’ve had trouble with video in the past, now’s the time to try again. Take a strategic approach to kickstart your video efforts and your company will soon reap all the benefits that enterprise video offers.
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