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Employees constantly on the Internet expect great connection

Using the Internet is becoming such a common-day practice that employees aren’t even thinking twice about it. This can lead to issues for companies’ networks, because without the proper precautions in place bandwidth usage can skyrocket and consistency can drop.

If your company wants to move forward in the industry, its WAN needs to be running at top speed. Internal communication is trending more toward video, and without an enterprise content delivery network, your network will falter moving forward.

The Internet is an afterthought
High-speed Internet is something most Americans are used to. Nobody wants to wait for their favorite news website to load, nor their video to buffer. This can be an issue in the workplace because so many people are on the network at the same time.

“73% of Americans use the Internet daily and 21% use it constantly.”

Video is now being adopted by many companies for its high levels of employee engagement when used in tandem with internal communications. Executive announcements and employee onboarding are made more personal, easier to follow and yield better results than text communications. Not all businesses can support this switch, though, which leads to network downtime.

The problem arises when employees become accustomed to accessing the Internet with lightning-quick speeds, and make it a part of their daily routine. Video can bog a network connection down, making it impossible for pages to load and videos to be watched. According to a Pew Research Center study, 73 percent of Americans use the Internet daily. Of that figure, 21 percent describe themselves as being on it almost constantly.

This idea that the Internet connection will always be functional will quickly falter if companies don’t do something quick to combat video usage, which drains the bandwidth.

How an ECDN can help
ECDNs reroute bandwidth usage away from the legacy network, which allows for quick viewing speeds and consistent uptime in the office. This is imperative in allowing employees to keep the same routine they’ve had for years as the company adjusts to industry trends.

Take, for example, an executive announcement about a new product the business is releasing. Instead of spending money to rent out a conference room large enough for the company, video allows executives to quickly broadcast the news, which means employees can watch whenever they have a chance to.

In a company with 500 employees, this can be an issue. If even 100 watch it at the same time, it will quickly crash the network because of the sheer amount of bandwidth needed to satisfy the demand. With an ECDN, the bandwidth is rerouted away from the legacy network and the video is cached after this first time. This means the company is using less bandwidth because the video is theoretically only being watched once, then it’s stored for other employees’ consumption. This keeps the network up and running for those who wish to watch the announcement later and provides a better viewing experience for workers, who won’t have to sit through mediocre videos that take longer than necessary to buffer.

Companies that don't prepare for the rise of video usage will have a lot of angry employees to deal with due to network downtimes and buffering videos.Companies that don’t prepare for the rise of video usage will have a lot of angry employees to deal with due to network downtimes and buffering videos.

The Internet is an afterthought now – something that’s expected in the workplace to keep everything functional. While you may have thought the network you upgraded to years ago would prepare you for the future, that just isn’t the case. If a company wants to stay in line with industry trends, it will need to account for the future of video as it pertains to internal communication. The only way to do this is to upgrade a network completely, which is a costly practice that you’ll most likely have to do in five years time again, or implement an ECDN.

Companies that don’t prepare for the rise of video in the workplace will quickly come to fear it because of how detrimental it is to daily routines as it will continuously slow the network. This is no way to operate a company – be a future ready business by accepting the changes in how your market will operate. People will only come to view the Internet as a necessity, not a privilege. This means more employees will be on the Internet “almost constantly,” and in turn adopt video into that routine. Account for changes in the workplace by switching to an ECDN for all of your video delivery needs.

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