Article

New video coding system could streamline delivery moving forward

Researchers recently unveiled a new standard that could potentially cut the amount of bandwidth required to transmit video in half. According to a recent TechSpot report, the new solution would reduce the data throughput needs of video in MPEG form by 50 percent, making it much easier for companies to enable video streaming and on-demand video programs.

Per Frojdh, visual technology manager for Ericsson Research, told the news source that the new coding solution’s overarching impact on bandwidth could be substantial. Frojdh explained that video will likely make up approximately 90 percent of all network traffic by 2015. Furthermore, video already makes up the majority of network data throughput.

The benefits of the coding system go beyond simply enabling faster streaming and download speeds. The report explained that using less data from MPEG video files will also lead to a much more stable platform for video delivery in the future. Furthermore, the system will allow for organizations to double the quality of what they are streaming.

While advanced standards may be emerging to help with video delivery, they do not resolve the problems many businesses have when dealing with internal video programs. Even though the coding solution cuts bandwidth in half, that only means people will be able to watch more video; it does not necessarily reduce the impact that video can have on the network. Specialized solutions to streamline video delivery will likely be key regardless of how much bandwidth video requires on its own.

As a general rule, employees will often choose to use whatever bandwidth they have access to. Ensuring consistent delivery within an enterprise delivery plan is often about streamlining how data gets through the network, not necessarily creating more capacity.