New Kollective Analytics brings real-time metrics on corporate video communication using best-in-breed technologies
Oregon, USA, 28 March 2017 – Kollective, a leading software-defined content delivery network company, has today announced the launch of its new Kollective Analytics platform. Integrating best-of-breed analytics technologies, the new analytics solution quantifies and analyzes the reach, performance and quality of every video broadcast, delivering critical insights to help both IT and corporate teams optimize corporate video communication.
Through its user-centric dashboard, Kollective Analytics rapidly answers the key questions that both the business and IT have during and immediately following large video events, such as how many people attended, when or if they dropped off, performance across the network, video buffering instances, and the overall quality of the broadcast.
Purpose-built on a new architecture, the new analytics solution integrates commercially-available, best-of-breed analytics tools, enabling Kollective customers to benefit from a rapidly-evolving feature set in line with analytics vendor roadmaps. The incorporation of an in-memory database ensures the platform will readily scale to meet the increasing real-time data needs of today’s large enterprises.
Kollective Analytics offers a rich set of features and capabilities as standard, including:
Live Video Analytics Dashboard: Provides an overview of every live event and enables companies to assess the performance and quality of their live streams in real time. Core metrics include:
- Month-over-month volume tracking
- In-progress and recent events view
- Quality metrics for number and duration of buffering events
- Total views/average monthly events
- Dynamic filtering options
- Overall peering efficiency
VoD Analytics Dashboard: Provides a wealth of data specific to the engagement of individual users with Video on Demand (VoD) options, enabling corporate communications teams to:
- Analyse viewership trends
- Compare drop-off rates
- Understand who is watching which video
- Audit to ensure target users are engaging
Commenting on the launch of the new platform, Todd Johnson, President of Kollective, said: “The pressure is building to use video as a communication medium in enterprise environments, as demand grows for instant, real-time information across the workforce. The world is becoming increasingly digital and enterprises must move rapidly to emulate the video experiences that workers have grown accustomed to in their personal lives.
“The launch of our new Analytics platform puts Kollective ahead of the market, with a future-proof solution that has an aggressive roadmap that will evolve with our customer requirements. With the right architecture, enterprises now have access to unparalleled insights into the effectiveness of their video communications so they can make the right decisions on how to evolve their strategies for maximum impact and performance.”
For more information on Kollective Analytics, visit https://kollective.com/kollective-analytics/
The largest, most successful, global companies trust Kollective Technology to power their Enterprise Live and On-Demand video delivery, serving millions of users worldwide. From its software-defined enterprise content delivery network (SD ECDN) to edge related IT tools like Network Readiness Testing, Software Delivery and Network Analytics, Kollective drives a powerful ROI and makes the flexibility of software-defined networking a reality.
Alex Warren/Bianca Huebner
+44 20 8408 8000