By Stephen Blankenship – Director, Product Management

Enterprise video is emerging as a key technology for a variety of internal functions, ranging from employee engagement programs to critical live stream meetings that require high-performance connectivity that could push corporate networks beyond their limitations.

Enterprise content delivery networks provide an ideal component of an enterprise video platform for a variety of reasons. However, a few of them are especially noteworthy for companies considering a video investment.

Data segregation

An ECDN allows businesses to deliver video content on a separate channel from the rest of the traffic coming from their own or service provider’s data centers. This ensures that the WAN is not overwhelmed trying to keep up with the bandwidth demands created by cloud applications, communications systems and video. Instead, the primary network can be used for those functions that require less bandwidth and the data-heavy video content can be delivered through its own channel.

ECDNs get inside the firewall

A content delivery network ensures that data gets its own channel to reach the company. But the CDN does not get inside the corporate firewall and instead connects to the external networks that have less bandwidth and deliver data into the corporate systems. Most CDNs are used for web content, so this works. But it would not get the job done for video. An ECDN can function inside the company firewall, bringing data closer to end users and alleviating the burden on the network.

ECDNs are relatively simple to configure

Other video-specific content delivery solutions, such as multicasting, have significant limitations because they are fairly complex and require a lot of attention from IT. ECDNs, on the other hand, simplify content delivery and allow businesses to deal with video’s demands without creating an operational headache.

As businesses work to adjust their networks for video, it is key that, regardless of what solution they deploy, it can handle larger data packets. The typical enterprise network is designed to send a large number of small data packets that are not disrupted by reasonable amounts of latency. Video, on the other hand, is delivered in relatively large data packets that cannot afford to experience any latency. Because of this, the delivery solution has to help the network adjust to the unique requirements created by the content. Using an ECDN is one of the easiest ways to do this, but it is key that the solution a company chooses also matches its specific operational and technical requirements.

– Stephen