Enterprise video strategies put a huge strain on the network. Furthermore, the pace of video consumption is escalating so quickly that you can’t reasonably afford to add hardware to the network to keep up. The cost would be substantial. Furthermore, the video problem isn’t best solved by getting bigger. Instead, you need to make the network more flexible, and an enterprise content delivery network makes that possible.

Adding more bandwidth is rarely a solution for video because content can quickly use up all of the available throughput capacity. Furthermore, video content cannot tolerate any transmission problems as those issues can lead to stuttering, buffering and similar performance problems. All of these factors are further compounded by the device diversity in enterprise networks – data needs to get to users accessing video through both wired and wireless networks.

If you want to keep up with video demands, you can’t just throw hardware at it. That will just add complexity to your network, be extremely expensive and lead to the network still getting clogged as users try to watch video simultaneously. Adding to the network won’t get the job done, but using bandwidth more intelligently can do wonders. Three ways that intelligent data routing can support enterprise video plans include:

Intelligent routing is key when trying to move video data through the network. Intelligent routing is key when trying to move video data through the network.

1. Addressing the unique demands of video

Video is one of the most performance-centric types of data out there. Video data packets can’t be delayed, dropped or resent. Any of these problems can lead to significant disruption for any users consuming video on demand. When it comes to livestreams, these issues can cause users to get kicked out of the event and miss key information. You can’t afford to let these issues get in the way of your video plans.

Ethernet networks are designed to automatically drop and resend data packets if the network gets clogged. This won’t impact most of what your organization does, but if a video data packet gets dropped, you have a problem. Intelligent network routing tools ensure that video traffic will get a smooth pathway through your network, ensuring optimal performance and a consistent end-user experience.

2. Ensuring productivity

Video events can suck productivity from other workers if the network is only barely keeping up with the video demands. You can’t afford to let your employees run into data access problems because a video event is using up the vast majority of the bandwidth available on the network.

A video investment doesn’t need to be expensive.

This is another scenario where adding bandwidth isn’t a solution – single bottleneck is all that is needed to cause problems, and more bandwidth doesn’t always eliminate bottlenecks. Being able to route video traffic to minimize its impact on the rest of the network can ensure productivity within the rest of the organization.

3. Preparing for expansion

It is one thing to establish a video strategy, put some new hardware into place and let the program go for a few years. That cost wouldn’t be too bad. In most cases, however, bandwidth requirements are going to escalate quickly and unpredictably, so you need your network to be similarly flexible. Adding hardware capacity is not a scalable way to deal with video. Making your network smarter, on the other hand, creates the adaptability you’ll need to sustain a viable video strategy.

Software-defined ECDN solutions give you the data routing intelligence you need to move information through your infrastructure in the most efficient way possible. A video investment doesn’t need to be expensive. Improving the intelligence of your network ensures that video gets where it needs to go without disrupting the rest of your network. IT leaders are responsible to do more than just put video in place, they must also maximize the value potential of the strategy. An intelligent network system is essential in this process.