Consumer and enterprise video use is rising quickly. At the same time, the ratio between the number of devices individuals use to access content and the number of people on the planet already favors devices and will continue to skew in that direction. In a recent interview with the Economic Times, industry expert Tom Leighton explained that the internet simply was not designed to handle this kind of traffic.

Leighton told the news source that the ratio of connected devices to people will likely climb to a factor of 10 over the course of the next five years, creating an environment in which content will be delivered to a large quantity of devices, leading to a major bandwidth problem.

To illustrate this, Leighton described how the internet varies from television for video distribution. He told the Economic Times that video transmission not only requires large data packets to be sent to users, but also costs more to transmit each time another device tries to access the content. With television, he explained that once data is sent to the satellite, it costs the same to transmit regardless of how many people watch it.

“On the internet, every different device costs money. The last-mile bandwidth is not [the] same everywhere. You have to code in different formats and every additional user adds costs,” Leighton told the news source.

These types of problems can crop up within organizations that are trying to establish an enterprise video platform. There are many networking upgrades that can help with video, but they rarely address the unique impact that video bandwidth has on the corporate system. Instead, video-specific solutions, such as multicasting and peer-assisted content delivery, are essential for effective video distribution.