By Stephen Blankenship – Director, Product Management

Dealing with the rising amounts of bandwidth needed to transmit data to employees, customers and other destinations is becoming a major problem for businesses. These issues are exacerbated by the rise of enterprise video and similar technological solutions that offer considerable operational gains, such as employee engagement in video’s case, but are beyond the capabilities of many corporate IT systems. In response, organizations often need to consider investing in new networking technologies to help them keep up with the pace of data creation and consumption.

According to a recent Ars Technica report, the rise of data rich applications and services in the enterprise and other sectors is leading to considerable advances in the networking sector. This is especially clear when considering how the Institute of Electrical and Electronics Engineers has developed standards in recent years, as the organization has moved quickly from developing gigabit Ethernet to 10 Gbps and 100 Gbps connectivity options.

The IEEE now finds itself pushing the network even further, as enterprise requirements are rising at a pace that engineers cannot easily match. John D’Ambrosia, head of a bandwidth assessment group at the IEEE and former chair of the IEEE’s task force on 40 Gigabit and 100 Gbps Ethernet, told the news source that bandwidth requirements are rising at such a rapid pace that it is difficult to keep up with new standard requirements, which are already pushing toward 400 Gbps and terabit Ethernet.

“When we were doing the 100 Gigabit project, people were saying as soon as you get 100 Gigabit done, you need to start working on the next speed. We’re past that knee of the curve and we’re getting into real exponential growth,” D’Ambrosia told Ars Technica.

For businesses, video is a key problem when it comes to bandwidth, but investing in faster networks is not always the answer. Turning to gigabit, 10 Gbps or even 100 Gbps infrastructure can certainly help businesses deal with video, especially in the data center, but adding more bandwidth is not always the most cost-effective option. Instead, organizations may want to consider implementing technologies that help them not only manage available bandwidth more effectively, but deliver video in a more intelligent way to ensure users are able to access content without performance issues.