A large number of sectors saw wide scale enterprise adoption in 2012, from social media to data analytics. However none had as big of an impact on how businesses operate as the cloud. Cloud computing, Software-as-a-Service (SaaS), Desktop-as-a-Service (DaaS) and more all saw robust development both in adoption and improvements throughout the last 12 months, and that isn’t likely to change any time soon. And as the popularity of the cloud grows, many businesses are finding its value in other avenues as well, including as a content delivery platform.

Utilizing the cloud for content delivery is one thing, but what is more important is how a business accomplishes this task. With a variety of mediums for information to go through, such as written word and audio, only one stands out as all encompassing and easy to absorb – video. Video content delivery provides businesses with a number of benefits, such as ease of mobility, and provides a less distracting way for professionals to receive information and “attend” meetings. Rather than worry about interrupting work schedules or requiring extensive travel for offsite employees, a business can invest in interactive webcasting to take the meeting, training or other source of information to the employee instead.

Where does the cloud come in?

All of these benefits can be improved with cloud services though. Ease of access, flexibility and constant up-time make the cloud a cost-effective and improved way to make video accessible to employees, regardless of their location. The key is to have the infrastructure to support both video and the cloud.

Cloud video solutions offer businesses a key resource to enable widespread video accessibility, but they also improve internal operations as well. As a cost-effective solution for storing and delivering content, the cloud can replace costly servers, requiring only the network infrastructure to support fast uploading and downloading of the content. When it comes to video, the last thing employees want to do is sit around waiting for it to buffer, have the audio off sync from the video or experience jitter. This means investing in high-quality infrastructure to support video needs.

Video meets cost

This may seem like a costly endeavor, but long-term prices significantly fall off as companies see less maintenance, repair and replacement to hardware in the office, and more profits come in due to the benefits that enterprise video provides. When it comes to investing in technology today, businesses need to consider the long term effects, not the short term gains, that the latest trends have to offer.