By Rob Nunes – VP of Marketing

Enterprise video strategies are becoming far more prevalent in businesses, leaving many companies in a position in which they have to develop methods for encoding and transcoding media prior to its distribution across the network. According to a recent Streaming Media report, cloud computing offers considerable potential when it comes to resolving encoding and transcoding issues.

Maintaining your own encoding and transcoding system can be highly effective for some businesses, but the requirements of such a solution are incredibly difficult to maintain. Industry expert Eric Quanstrom explained that internal encoding and transcoding can help with workflow and security issues. However, it forces businesses to not only maintain their own server infrastructure, but also make sure their solutions are constantly updated to meet emerging technological trends. Otherwise, millions of dollars invested in the solution will be wasted as the encoding and transcoding system no longer matches user demand because new technologies will have replaced the solutions your encoding system can handle.

Industry expert Jon Dahl told the news source that internal encoding and transcoding can also be extremely difficult because capacity demands are challenging to meet. He said most data centers are built to handle 30 percent extra capacity at peak demand times, but video encoding and transcoding demand can go well beyond that extra space.

Cloud computing can resolve these issues. Encoding expert Jeff Malkin told Streaming Media that cloud computing offers considerable flexibility and creates a foundation that organizations can use to expand their encoding and transcoding capabilities.

“True cloud-based encoding platforms dynamically spin up and down servers to meet real-time demand,” Malkin told the news source. “And, as a Software-as-a-Service, it’s our job to maintain support for the most current formats and technologies. … Cloud encoding providers offer a compelling case for replacing in-house encoding infrastructure with a highly scalable, hosted solution.”

Encoding and transcoding are not the only issues businesses have to consider when distributing video internally, whether it is delivered on demand or streamed. Content delivery can put a significant amount of stress on the network, and many traditional corporate architectures cannot handle the burden created by video bandwidth. As more organizations consider investments in video encoding and transcoding, they may also need to make video-specific network upgrades to unlock the full potential of their solutions.