Chances are that your organization has some sort of cloud integration, even if you’re not aware that it’s present. In some cases, this could indicate that there are rogue deployments present, causing significant security and continuity issues. In other instances, it may simply mean that your email provider, messaging service or network environment is hosted by a cloud provider.

Many communication outlets are already part of the cloud because of its flexibility, affordability and ubiquitousness. This outlet allows organizations to quickly and easily share information among a broad audience of corporate users, creating a collaborative workforce that never needs to be in the same room in order to get advanced and complex tasks completed at the highest quality possible. Such qualities are what make the cloud perfect for video streaming and enterprise sharing.

Boosting the signal

Combining corporate streaming with video communication creates an environment where firms are free to trade data and create interactive media without worrying about messages being misunderstood or taken out of context. Recorded deployments show employees exactly what a company wants to achieve with a new product or internal protocol, give visual instructions on how to use new software or create better relationships with personnel at all levels through speaking to the entire corporate staff in a facsimile of face-to-face interaction. As the cloud makes these tools easier to access and afford, video communication resources will likely continue to see additional interest from cloud-driven organizations.

Options in the cloud

According to Cloud Tweaks, streaming and sharing solutions have reached an all-time high among corporate and consumer users. These tools are faster and simpler to access and utilize through cloud portals, which help reduce latency and speed up throughput. Streaming lets companies share information when the need to and provides personnel with ready access to these assets whenever they require them. That means as long as staff members can get online, they’re never outside the range of corporate interaction. Facilitating more remote work and adding more offices around the globe is easy when businesses have access to these kinds of versatile resources.

Video tools in streaming environments are also easier for organizations to afford. These assets let companies use unlimited amounts of data hosting and management, or they can select packages that provide support for only a certain amount of information if businesses have fewer recordings to manage and want cheaper options. The flexibility of these packages also allows corporations to change their online provisions on an as-needed basis, thanks to cloud integration that turns many Software-as-a-Service opportunities into options for businesses to scale up or down their operations whenever they need to.

Increased demand and acceptance

As these options become more accessible to organizations due to the variety of services and ease of acquisition, the ways that these services are used could change as well. Right now, the enhanced attention to streaming video in the corporate world is allowing organizations to greatly improve the reach of their essential messages, but new uses like boosting employee engagement and providing remedial training opportunities are also catching on. Education is already a substantial part of the video communication spectrum, allowing organizations to provide comprehensive training on a rolling basis to new and veteran personnel alike. The prevalence of video tools and usability of these features continues to enhance the amount of adoption these products receive.

As Media Post Online wrote, a recent report from the Nielson SoundScan and Nielson BDS found that the number of unique streaming corporate entities on the internet had increased by almost one-fourth in the first half of 2013 versus metrics from the first half of 2012. the amount of media usage and commerce has also similarly increased, showing that businesses and consumers are more interested in acquiring information through digital resources than handling physical copies. The source stated that, to date, nearly 51 billion streams have been initiated across the entire span of the internet in just the first six months of 2013 alone. With that much usership, it’s easy for businesses to see the value in adopting such a popular technology.

Cloud technology has made video streaming easier to use, access and afford. This resource provides a powerful and flexible outlet for companies of all kinds to create interactive media and share important messages with personnel at all levels of their organizations, no matter how big the firm’s international presence gets or how many remote workers the company employs. Adding more resources to this infrastructure and boosting the power of the cloud gives corporations leeway in how they choose to interact with their workers, reducing confusion and offering better outlets for education through streaming video assets.