By Stephen Blankenship – Director, Product Management

Businesses have a lot of options at their disposal when it comes to developing a delivery system for an enterprise video strategy. However, many of these solutions are piecemeal options that have to be combined with other networking upgrades that increase bandwidth availability or otherwise support data transit.

Subscribing to such video delivery options can help out from a cost perspective, but in the end, they end up just being a stop-gap measure. What you really need for a robust video plan is a fully featured enterprise video platform. In many cases, the core technology of such a solution is an enterprise content delivery network, which provides a holistic approach to content delivery. There are many aspects of an ECDN that make it stand out as a prime option for video, but a few are especially noteworthy if you are considering it as a foundation for your system.

ECDNs circumvent the corporate network

Most technologies designed to deliver video and other data-rich services to end users are engineered to improve WAN performance through optimization or by adding more bandwidth. While these technologies can help, they don’t really address the problem. By improving the WAN, they may allow the network to handle video, but the combined bandwidth of video and other traffic types will often be too much for the WAN, especially since video data packets are usually so large. Essentially, these options are like curing a symptom instead of the disease.

The symptom, in this case, is poor video performance because of WAN limitations. But the disease is that the enterprise network is designed to send large quantities of small data packets quickly, not transmit large data packets. You have to find a way to resolve the core problem with the WAN. ECDNs accomplish this by completely circumventing that part of the network.

An ECDN brings data inside the corporate firewall, optimizing the WAN and overcoming its core limitations by limiting the impact of video data packets travelling through that part of the network. This not only ensures that video systems perform well, but also creates an environment in which application performance and other aspects of operation dependent on the WAN are not adversely impacted by video.

ECDNs offer security

When looking for a holistic video delivery solution, you have to think about more than just performance. You also have to consider how hackers may be able to use the infrastructure that supports video to get into the network or take advantage of employees creating content to find a back door for network access. An ECDN overcomes all of this by creating a direct and protected conduit for data transmission, eliminating many network-related security threats. A traditional CDN, for example, cannot match this functionality because data does not travel all the way through firewall, leaving space for it to be compromised.

ECDNs are simple

One common trait in most holistic solutions for technology problems is simplicity. You probably don’t want to deal with finding a way to get a variety of network solutions to work well in conjunction with each other and your core infrastructure. This process is time consuming, expensive and prone to problems down the road. But an ECDN is much less difficult to configure and requires minimal maintenance, making it an easier option to work with.

An ECDN offers considerable gains as a holistic enterprise video solution. Its core ability to bring data inside the firewall sets it apart from other solutions and provides a much simpler way to deal with video delivery challenges.

– Stephen