Video encoding is emerging as a primary supporting tool for many enterprise video strategies. The technology is capable of helping organizations make the most of their video plans by adding a level of performance and intelligence to the solution, making it much easier to distribute the content over the network. According to a recent Streaming Media report, choosing the right encoding solution for operational requirements can be a major challenge, but matching an encoding system with video delivery needs can allow for major content distribution gains.

The news source explained that there are, primarily, two distinct types of encoding solutions. The first is a solution that focuses on making the video delivery system perform better. An enterprise encoder designed to handle a high volume of content and meet performance requirements despite the quantity of data being handled can be an asset to companies focusing on large-scale video programs.

The option for businesses is to get an encoding solution that emphasizes workflow management, the report said. Instead of focusing on handling a high volume of content, this type of system is aimed at using metadata and quality control systems to ensure video is delivered as effectively as possible by giving the system the ability to more accurately identify content types and intelligently distribute it through the network.

When trying to choose an encoding solution, the key is to ensure that the specific capabilities of the encoding system match operational requirements. This logic, in many ways, applies to every aspect of a video plan. Business video streaming has the potential to engage employees and deliver meaningful content throughout the company. However, this type of plan poses networking and operational challenges that are best met by ensuring that the technologies deployed are optimized to meet the day-to-day requirements of workers.