Effective video transmission through the enterprise network, especially with a wireless infrastructure, can be difficult to accomplish. However, enterprise video programs can play such a vital role in operations that many companies are becoming dependent on video. As a result, businesses have to prioritize video-related upgrades to ensure they are able to maintain consistent performance standards for content delivery. According to a recent RCR Wireless report, one of the best ways to improve network performance is to enable more intelligent connectivity.

Dealing with mobile-related challenges

The news source focused on the things that mobile operators have to do to make the radio network work well with core infrastructure. However, this advice applies just as much to enterprise CIOs that have to make the Wi-Fi work well with the LAN.

The report suggests that mobile operators deal with bandwidth problems by offloading traffic to the Wi-Fi network. This is already helping mobile companies deliver content more consistently.

This begs the question, “What should CIOs do to offload traffic?” Companies cannot skip using the Wi-Fi network when supporting video, as mobile device use is rising at a rapid pace. However, the WAN is more of a problem when delivering video than Wi-Fi. Getting traffic through the WAN and into the LAN, at which point it can be accessed through Wi-Fi, is the primary issue when investing in video. The goal of offloading is to alleviate the bandwidth impact of content on the network. Some video-specific WAN solutions accomplish this, even though they are not offloading data in traditional sense.

One such option is an enterprise content delivery network.

Understanding ECDNs

An ECDN adds a layer to the WAN. Video content is delivered specifically through this channel, helping companies get the most out of the network and alleviating the bandwidth burden created by video. Furthermore, some ECDNs include multicasting, a technology that sends video to multiple users as a single compressed data packet and expands it into multiple packets so it can reach a variety of destinations within the LAN. This simultaneously reduces the amount of bandwidth required to distribute video and enables better WAN performance.