It can be tough at larger companies to drive employee engagement, especially with executive staff. When a business has thousands of employees, most of them won’t meet each other, nevermind their boss.

This will be a problem moving forward for all companies, as internal communication becomes more distant through the use of email. Video has a way to change that and the way executive staff and lower-level employees interact, but only if the decision makers take time and resources to invest in the infrastructure.

What one company did

CNO Financial Group’s CEO Ed Bonach realized that the company’s 4000 and growing employees had questions, but sending them out through emails only meant they weren’t being read. Bonach devised a plan with executive staff, including the senior director of corporate communications Barbara Ciesemier, who executed it, according to Melcrum, a leadership website.

“We had a Q&A feature on our intranet where employees could ask a question of our CEO but many people were too shy,” Ciesemier told Melcrum. “Switching to video has meant employees can submit questions anonymously and Ed answers them in the video. And because it’s not scripted, it comes across as if he’s just having a conversation with them. It’s relaxed and relatable.”

“CNO allowed employees to communicate with the CEO through video.”

Bonach made the executive staff accessible to even the entry level employees, all by using what they already had in place – the company Intranet.

“People are telling us they feel more connected to the company because Ed is engaging directly with them. And him taking the time out to do this says he cares about communication,” Ciesemier said. “Employees feel more informed about what’s going on in the company and they’re now tuning in every time to see what Ed’s going to talk about and whether he’s going to answer their question. They’re certainly the results we were after.”

Driving internal communication isn’t as easy as posting videos and answering employees videos, though. Without a network that can provide consistent uptime while being stretched to its limit, the company could lose productivity due to system downtime.

How you can drive employee engagement with video

If millennials don’t already hold the majority in your company workforce, they will soon. They are in demand and in command, and the generation doesn’t like to waste time with email. They grew up around video, and find it to be a more pleasant experience. They are able to see the employer’s face and feel more comfortable on a one-to-one level, even if that time is shared through the screen.

Supplying on-demand video will increase the strain on your hardware, which is why you should consider implementing an enterprise content delivery network to help ease the transition. ECDNs reroute large video data files so they don’t have to go through the network. This gives the network some breathing room and allows it to focus on common tasks, like providing Internet and moving emails.

Business woman on video call to businessman

Employees can connect with executive staff on a one-to-one level through video, but only if the network infrastructure can support it.

ECDNs cache videos on the network so when one employee opens it, the following 3,999 aren’t necessarily downloading it. In a normal infrastructure, all 4,000 employees would individually download it. If this happens at the same time, it will slow the network instantly, so even people that aren’t planning on watching the internal video won’t be able to do any work. With caching, this problem doesn’t exist.

ECDNs are scalable, so as your company grows so will it. This is much different from a legacy network, which is very static and inflexible. ECDNs are cost efficient, priced at about the same as a month’s worth of maintenance for hardware upkeep would be. The end result is a future-ready organization that can support the growing need of its employees through video in the workplace.