While the rise of mobility and the bring-your-own-device trend continues, many businesses are finding that employee’s mobile devices are the most effective way to provide important information channels quickly and productively, especially when it comes to video content delivery.

Mobile video is a fast rising star of both the consumer and enterprise world. Whether it’s streaming video on YouTube, video chatting for communication or enterprise webcasting, mobile devices are easier to use and more convenient for access. However, they come with their own set of unique challenges and needs.

Video itself is an important tool for businesses that require specific infrastructure support. Incorporating mobility into the mix simply adds another layer of necessary wireless and delivery service. For businesses this may mean a slightly larger investment, but a much larger payout. Establishing reliable enterprise video via mobile devices allows businesses to support remote access and the portability of information and more with ease, and encourages employees to embrace the value of video webcasting within the business.

2012 and the content delivery model

According to Silicon Republic, 2012 was a cornerstone year regarding mobile devices and the delivery model. Whether looking at IT service or content, delivery via mobile platforms provides numerous benefits. Workplace cultures are changing in groundbreaking ways, with the motto “live to work” cropping up often among the younger generation entering the workforce. These changes are hitting many industries, including the government, and pushing more organizations to recognize the need for BYOD strategies and solutions for addressing the demand for mobility and video.

Ultimately, video has a variety of benefits to offer businesses today. Improved efficiency as a content delivery mechanism, enhancements to productivity by reduced interruptions during the workday and the enabling of the option to “attend” meetings on the go allow employees to do more and help their employers to reap the rewards. Rather than sticking to archaic values of face-to-face meetings and paper trails, businesses can embrace modernization, push the value of mobility and enable not only video communications, but its use in webcasting, internal streaming and more. Video isn’t just a tool for entertainment anymore, it can be used to inform, collaborate and improve operations in wide ranging ways.