By Kevin Crayton – VP of Product Management

With more businesses developing enterprise video strategies, there is a growing need to understand telecommunications and consumer and corporate networking requirements. These three distinct markets intersect in a unique way when it comes to video delivery, and knowing the general trends in all three can pay dividends if you want to make the most of video.


Video is becoming a major issue for telecommunications providers, as they have to develop network services to both businesses and consumers. As video use expands, this is leading many telecoms to upgrade their backhaul infrastructure and deploy more fiber-optic cabling infrastructure within middle-mile network systems. Fiber to the premises and similar trends are also rising, largely because of video streaming and other emerging trends.

These trends in the telecom sector point to the dire need for more bandwidth to deal with data-rich applications and services, including video. For businesses depending on telecom services, it is vital that you understand the limitations of your current setup and enable a video delivery solution that overcomes those weaknesses while taking advantage of the foundational architecture already in place.


The consumer sector is increasingly dominated by video. Individuals can watch movies on smartphones, tablets or IP televisions. Video-game consoles, computers and other connected devices that can be plugged into a TV also can be used to stream video. This is creating an environment in which a household may have one person streaming a movie on the living room television, another using video chat through a tablet and a third person live-streaming video game content from a cloud gaming service.

This unique combination of device and video content diversity is apparent in the consumer sector, and is coming to the enterprise alongside the consumerization of IT and bring-your-own-device movement.


The needs of the telecom and consumer sectors collide in the enterprise, where businesses have to deal with both of these sets of demands while ensuring that video content delivery does not get in the way of applications and services. Because of this, the solutions that often work in the telecom or consumer sectors will not be sufficient in the enterprise, where the requirements of both industries are active.

Adding bandwidth through infrastructure, which often works for telecoms, will not work, in many cases, in the enterprise, because the WAN is inherently limited. Buying a better service plan to address device and content diversity, which can help consumers, also runs into limitations. As a result, video-specific technologies are often vital to support enterprise video demands.