By Kevin Crayton – VP of Product Management

Cloud computing, virtualization and other emerging technologies create major networking problems for businesses. At their core, these solutions provide for IT efficiency by putting more data in less hardware, making it easier to manage physical devices. At the same time, they also put more stress on the network, demanding more bandwidth and significant improvements in performance. As more businesses implement enterprise video strategies alongside these other innovative technologies, it is vital that they take a holistic approach to network upgrades that ensures all solutions are able to work well in concert with each other.

To deal with the network on a broad scale, organizations need to begin by evaluating their delivery requirements and the data throughput capabilities of the network. Sometimes a simple solution, such as virtual network appliances in the data center, can solve many problems. In other instances, organizations need to add more physical bandwidth or make sweeping upgrades. To do any of this effectively, you need to understand what your data delivery requirements are, allowing for more intelligent network upgrades.

Once you understand what you need to meet delivery requirements in general, you have to look at your critical solutions to make sure the network has the specific tools needed to handle content delivery for these systems. The network may have enough bandwidth to handle data delivery needs in general, but with critical apps, you also have to consider peak usage, future demand and other issues when planning the network.

Now that critical business systems can be delivered over the network without disrupting performance, it is time to consider how video fits into the equation. Video has become an extremely important function that is essential for such things as employee engagement programs, training and collaboration. It is also beneficial for critical communications, such as company-wide meetings and important announcements. Because of this, you need to make sure your network is capable of handling video delivery requirements without allowing the content to get in the way of critical business applications.

Balancing video with other delivery requirements in an era when cloud computing and other network-centric technologies are becoming prominent can be challenging. In response, businesses may want to consider video-specific networking solutions, such as enterprise content delivery networks, that allow them to deal with video as effectively as possible without incurring excess costs or disrupting other aspects of operations.