By Kevin Crayton – VP of Product Management

When investing in new technologies, the capabilities of the solution are important, but they often amount to little if the system is not capable of delivering a return on investment. When considering an enterprise video strategy, the potential gains offered by the technology are considerable. But the solution does pose some financial challenges because it can put a lot of stress on the network. However, investing in a video-specific networking platform can help reduce the costs associated with video so much that the entire project delivers an ROI.

When organizations do not have enough bandwidth to handle video transmission requirements, adding more bandwidth to the network is one of the more natural solutions. However, there are a few problems with this idea. The first is that video often uses that bandwidth up quickly, marginalizing the impact of the investment. At the same time, making bandwidth upgrades is expensive. It can involve buying new cables, switches, backhaul infrastructure and other equipment. These systems then need to be integrated into the network and optimized.

The total cost of such an arrangement can be extremely high, especially when you consider the number of hours that technicians have to put into the project. A video-specific solution that optimizes the network for content delivery is a much more cost-effective investment than bandwidth upgrades.

Furthermore, video has the potential to deliver considerable operational gains when used to support employee engagement and other corporate goals. As a result, a cost-effective video solution can provide an easy avenue to optimize content delivery. This allows companies to get the most out of the video solution and derive major productivity gains from the program.

Because of this, a video solution that aligns with operational needs can deliver considerable fiscal gains, cutting costs by allowing workers to function more effectively and reducing spending when compared to making bandwidth upgrades. Essentially, the right video delivery solution, whether an enterprise content delivery network, multicasting or a peer-assisted video system, can help companies gain a major return on investment from their efforts to integrate video into everyday operations.

At first glance, a video program may seem like an unnecessary cost, but the right content delivery strategy can enable such productivity and efficiency gains that businesses can use the technology to reduce their spending on communications, training and other aspects of internal operations. This is made possible by video-specific network solutions that overcome cost barriers that come when trying to add bandwidth.