Minimizing bandwidth key for dealing with video

Enterprise video solutions often require a large quantity of data to function correctly, as the content is dependent on transmitting high-quality video to end users through the network. For businesses facing an increasingly complex and expensive network services climate, minimizing the amount of bandwidth used by video is critical to controlling costs without sacrificing performance.

According to a recent InformationWeek report, companies often have to deal with major internet service limitations, making video challenging to deliver in a cost-effective manner. To emphasize this, the news source focused on small and medium-sized businesses, but presented issues that are increasingly common in the enterprise as well.

InformationWeek explained that SMBs, which usually deploy consumer-like internet service plans, are often punished with extra charges when they consume large quantities of bandwidth. Because video is among the primary causes of such issues, it is vital that organizations adjust their delivery methods to reduce the impact that video has on bandwidth consumption.

Industry expert Stephane Bourque told the news source that the first step to limiting video’s impact on bandwidth is to make sure employees do not view non-work-related videos during business hours. However, enterprise video solutions offer considerable operational gains that cannot easily be ignored. As a result, businesses have to develop methods that limit how much video impacts bandwidth use to ensure content can be viewed without creating excess costs.

While the news source focuses on issues faced by SMBs, large companies face similar problems. While major corporations may not have to deal with extra charges levied by telecoms just because they use plenty of bandwidth, they do have to deal with expensive and costly bandwidth upgrades if they do not handle video well. Data throughput issues can create an environment in which organizations have to upgrade everything from their switching systems to the underlying cabling infrastructure. However, video-specific network solutions that minimize the impact of content on the network can eliminate these costly measures.

There are a variety of solutions available for organizations working to minimize the bandwidth impact of video, with options including multicasting, peer-assisted software and enterprise content delivery networks. In some cases, an ECDN will include multicasting or peer-assisted options as well. Essentially, these tools either work around the network to deliver video through a dedicated connection or send content through the network in such a way that the data packet is as small as possible.



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