Video-as-a-Service sees increased demand

As video takes on a bigger role for enterprise communications and employee engagement, more businesses are seeking ways to improve their content delivery networks and provide employees with the flexibility they need to leverage the medium to its full potential. According to a recent TechTarget report, one way businesses are hoping to accomplish this is by turning to Video-as-a-Service (VaaS) solutions.

VaaS has great potential to remove many of the barriers that restrict video in the enterprise today. The main advantage here is that VaaS provides a means for making video more accessible to a wider range of platforms, including mobile devices and traditional desktops. As video’s use continues to grow, such solutions could become invaluable in helping companies deliver video to employees when they want it, where they want it.

Interoperability challenges remain

According to TechTarget, this growing reliance on video is not without its challenges. One of the main issues affecting enterprise video is interoperability. Businesses are struggling to find a balance between their evolving video needs and delivering such content to various endpoints.

The news provider noted that some work is being done in this area, with service providers partnering with video vendors in an attempt to rectify interoperability challenges. AT&T, for example, is working with several vendors to expand its AT&T Telepresence Solution (ATS) and provide greater interoperability offerings. Such expansion will give a wider range of vendors the opportunity to leverage AT&T’s service and extend business-to-business communications and collaboration.

Another challenge facing companies when it comes to enterprise video is bandwidth usage. Video has a tendency to use a great deal of bandwidth, which can have a severe impact on a company’s networks, leading to dropped productivity among employees and frustration for IT departments.

However, businesses don’t necessarily have to sacrifice network performance to support video. Rather a company can invest in an enterprise content delivery network that ensures the highest quality of live streaming and video on demand without impacting existing network traffic.

With an ECDN in place, video is brought inside the company firewall, bringing data closer to the end user and alleviating the burden on the network. This differs from a traditional CDN, which connects to external networks that often lack the bandwidth necessary to support video. An ECDN allows a business to deliver video content on a separate channel from the rest of the network traffic, ensuring the WAN is not overwhelmed in trying to keep up with video usage.

As video continues to evolve and become a bigger part of daily enterprise operations, businesses are going to be forced to address several challenges brought on by this development. Though there are many options out there to support video, an ECDN is likely to prove the most beneficial, ensuring smooth and easy delivery to users regardless of the endpoint.



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