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SD ECDNs prepare companies for the future of internal communications

Predicting the future is an overwhelmingly daunting task that IT teams and CIOs often take on. The technology you have in your pocket will most likely change within the year, so how are you supposed to know what will be the big trend in four or five years?

By focusing on themes and theories, rather than tangible materials, a company can better prepare itself for what it will have to face in the future. After identifying where current trends are taking internal communications, it will become more apparent that software-defined enterprise content delivery networks will quickly become the right choice for internal video distribution.

Where is internal communications heading?
It should be glaringly obvious at this point that emails and “gather around” news conferences with employees are becoming outdated. Video allows workers to watch the news or training at their own time, digest the information accordingly and continue on with their day. Setting up time slots for meetings only throws people out of their rhythm – the exact opposite of what internal communication is supposed to do.

Stressed business woman being handed several devicesUnlike email, video makes internal communications a breeze.

At this point, with much of the workforce being composed of millennials, video remains the best option. The only issue is, it requires excellent network infrastructure to continuously send large data files back and forth. Legacy networks just won’t cut it, as routine applications and client communications will be halted by the amount of bandwidth taken up by video data.

Melcrum, an internal communications company, recently revealed key research to the community. One of the studies spoke on the need for proper infrastructure supporting internal communications moving forward. An SD ECDN can be implemented with a company’s legacy network to work in tandem with it. Essentially, it reroutes video data away from the main network allowing bandwidth to flow freely for usual corporate tasks.

By adding an SD ECDN to IT’s arsenal of technology, companies are immediately prepared for the influx of video in internal communications. This allows them to keep their legacy networks without having to pay a premium for their employees to send videos seamlessly.

Future of internal communications driven by theory
Melcrum believes the future of internal communications will be driven by four key principles, though only three are pertinent in figuring out how a company can be ready for change:

  • The post-recessional environment
  • Increased productivity
  • Corporate structure, management and sustainability

Essentially, this all boils down to one sentence: time is money. It seems overstated, but in fact it’s not. The author of the article argued companies will be more reluctant than ever to spend big on areas of the business that don’t bring in a ton of revenue – internal communications being one of them. The effect of excellent communication through employees manifests intangibly, meaning there is no real ROI to account for.

These intangibles are often connected to enhanced productivity. For example, with an SD ECDN, employees can watch a video about company news at their leisure, allowing them to focus on work at their own accord. Setting up an hour-long meeting to go over points that can be explained in a 10 minute video not only wastes the employees’ time, but it throws them out of their productive rhythm.

“SD ECDNs provide ROI and increase productivity.”

Finally, the way people work and how messages are conveyed internally will be something corporate communities continue to tackle.

“Companies can’t control the weather, but they can design and build a ship, and equip it with a leadership team, that can navigate the ocean under all weather conditions,” Lowell Bryan wrote in a December 2009 Quarterly Paper for McKinsey and Company. “Organizations that become more flexible and skillful at making critical decisions when the timing is right have enormous opportunities to capture markets and profits from companies that persist in managing as if the future business environment is reasonably predictable.”

Without efficient means of relaying messages from top brass down to entry-level employees, companies will crumble in the midst of a highly connected workforce. Information can be gained at the tip of a finger, and video will be pushing the trend forward.

Don’t stall while trying to figure out the future of internal communications. The blueprint has already been created, and video will be a critical part of it. By installing an SD ECDN today, your company will be ready for the challenges of tomorrow.

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