Article

Virtualization increasingly central to business innovation

Virtualization has been at the center of a wide range of technology trends. It drove the rise of cloud computing, is fueling software-defined networking and has led to software-defined technologies becoming so prevalent that you can seemingly find software-defined everything types of services. The concept of these services is fairly straightforward – virtualization lets organizations abstract software from the hardware, letting them use system resources – be they network, storage, server or even desktop capabilities – freely across multiple virtual machines. This functionality is beginning to extend outside of the technical world.

Because organizations can use virtualization functions to extend their technological capabilities beyond the limitations of traditional infrastructure paradigms, they can empower business users in new ways. For example, geographical boundaries disappear as companies can house their apps and services in the cloud, freeing companies to make apps accessible to users regardless of their location. Virtualizing your workforce – separating them from your office and letting them work in the location that works best, in the way that fits their needs, can drive innovation. Software-defined technologies are invaluable in this area.

Virtualizing your business
Taking the core ideology of virtualization – separating functional assets from the infrastructure that supports them so they can operate flexibly – is a growing business trend. Widespread smartphone and tablet use is empowering enterprise employees to break out of the office and engage clients in more personal ways. Furthermore, the ability to work without boundaries lets organizations recruit without the same geographical boundaries that come into play when employees need to be able to get to an office. It also gives your employees more tools to balance the demands of work alongside personal priorities, potentially improving recruitment and retention.

“Video enables users to engage with businesses in meaningful ways.”

Technology underpins the flexibility benefits that come from a virtualized business model, and enterprise video solutions are central to this development.

Using video to create a software-defined business
People are often the greatest asset of any business, and organizations that give their employees the best tools possible can empower them to work without boundaries. Enterprise video delivery systems are critical in this area. Video enables users to engage with businesses in meaningful ways, including:

  • Making training accessible to remote workers – Training videos let you create engaging educational content that can keep workers up to date on even complex processes without having them attend meetings, seminars and similar events.
  • Improve internal messaging – Town-hall events, speeches by executives and similar messaging formats all become more powerful when they are delivered in video form. Video allows viewers to see body language, making it easier for them to fully understand and appreciate the messages.
  • Empower users to create their own content – Supporting a digital workforce hinges on creating connections between people so they can build healthy professional relationships. User-generated content can enable your workers to understand how each other work, put faces to names and see how they support one another through their various work tasks.

If you want your employees to work without boundaries, you need to develop clear strategies to keep them engaged and connected to the company culture. Video strategies make that possible, but video creates major performance demands, and you can’t engage in a virtualized business until you’ve put the right software-defined technologies in place.

Getting your network ready for video
Enterprise video delivery solutions are key if you want to adopt virtual business principles founded on the engagement offered by video. Enterprise content delivery network solutions bring software-defined technologies across your connectivity ecosystem through a hosted network controller. ECDN systems add a layer of intelligent routing to your network, making it easier to distribute video across your workforce and extend the intelligence that underpins all virtualization solutions throughout your business.