Article

WAN optimization can unlock enterprise video, but often needs some help

Business video streaming is becoming a more popular tool for marketing, corporate intranet content and a variety of other internal purposes. Chief among these is training, in which video content can be used to educate new employees and allow them to view custom content from managers and other leaders within the company.

These types of tactics are especially beneficial in organizations that have multiple branch offices and cannot easily hold meetings between employees in different facilities. However, organizations that use video in such a way often face significant network problems. According to a recent ITBusinessEdge report, the combination of consolidated server infrastructure, cloud computing and enterprise video solutions is burdening corporate WANs and detracting from performance.

While WAN optimization can be effective, it will often fail to do enough to meet the needs of businesses with ambitious video strategies. The problem is that the technology only maximizes how network traffic uses bandwidth, it does nothing to actually limit the amount of bandwidth needed to handle video.

When companies need to go a step beyond WAN optimization, which is increasingly common, they may want to consider an enterprise content delivery network. The technology often operates on a platform that compresses video content, allowing it to be transmitted using less bandwidth in the first place.